The Alt-Preppy Man's New Favorite

Certain cities become cultural touchstones for an era, channeling the emotions of a given moment. Brooklyn, Seattle and Berlin are the zeitgeist triumvirate of the moment, but we would like to add Gothenburg Sweden to the list of potential candidates.

We were introduced to Per Andersson's Velour at Capsule yesterday. This impressive designer line is a credit to Sweden's burgeoning design community outside of Stockholm.

We were informed that the label came out of Andersson's Nostalgi which carries dead-stock vintage merchandise. Launched in 2001, the line came out of the inspirations from the never-worn vintage living in his grandparents tailor shop in Mariestad.

The vintage feel comes across not so much in the design but in the quality and caliber of the textiles. Chunky knits, deliciously waffled seersucker suits, tailored cotton shirting basics and the softest khaki known to man make this a sure fire hit with the alt-preppy set.