DVF X Bloggers

coutorture — Tue, 27 May 2008 06:50:23 -0700

The streetwear symbol for collaboration involves combining two names with an "x" as a signifier that two brands joined forces for a creative project. Often it is the collaborations that bring out the best from each side, highlighting the strengths of the players while creating something that is greater than the sum of its parts. It is the "x" factor of unique teams coming together to do something great. It is this spirit of collaboration that inspired us to host a photo shoot with iconic womenswear line Diane Von Furstenberg and the Coutorture community.

Thus it seems fitting that we call the Coutorture community's collaborative photoshoot with Diane Von Furstenberg DVF x Bloggers. After an agonizing process of slimming the potential list of collaborating blogs to ten (though we shot eleven as our intern Maleeha The Shoptometrist got in on the fun) we brought Shopalicious, Fops and Dandies, The Shoptometrist, See Pretty Things, Clothes-Pin, Eyeshadow Government, The Daily Obsession, SheFinds, The Fashion Bomb, The ShoeBlog, and Fashion Indie.

Ten bloggers arrived at Diane Von Furstenberg's 14th Street Meatpacking District store to discover a full crew of professional photographers, models, makeup artists, hair stylists, sales women, publicists, creative directors, and a few interactive agency types from Morpheus Media (the collaboration may have been our idea but Morpheus helped bring it to fruition) ready to help the bloggers play.

And play we did as bloggers dressed, styled, and modeled (and ate and drank) to their hearts content. Every blogger looked fabulous in the diverse number of outfits their educated fashion minds gravitated towards. It was a true testament to the project's aim, to bring the personality of the bloggers to DVF and the integrity (and, we must say, wearability) of the brand to the bloggers.

We hope you will enjoy the results and take the time to peruse the many galleries, write ups, links and Shopstyle Spreads we will be posting through out the next few days to help celebrate this phenomenal creative collaboration.

The Shoptometrist X DVF

coutorture — Fri, 23 May 2008 09:52:21 -0700

Shoptometrist isn't simply blogger to us, Maleeha is also Coutorture's intern! Over the past 6 months she has pulled and returned about as much many dresses, shoes, and accessories as our crowd of 11 bloggers pulled off the racks at Diane Von Furstenberg for our shoot! OK she has probably pulled a lot more even though eleven women trying on a million outfits is a lot of fashion. That experience has paid off as Maleeha has a keen eye for styling. Some of our best styling ideas, like the Ace-Bandage top from our Brace Yourself shoot has come from input from Maleeha.

She was a little nervous at first about getting dressed and in front of the camera. But once she got into the Tuvallu Dress in Zig-Zag Jungle Lime we think she started to feel better! But you don't have to take our word for it as she has blogged about the entire shoot herself already.

coutorture --

DVF X Bloggers

The Shoptometrist X DVF