Massimo Bizzochi and The Nought Collective

Massimo Bizzochi, best known for their cult menswear, played host to The Nought Collective. Specializing in the design and production of contemporary carpets hand-knotted in Nepal, The Nought Collective recently launched its debut collection, titled etu. With four colors, Tracey Sawyer created subtle color changes and hypnotic luminescence dependent on the reflection of the light on the natural materials.

Impressive individualized suiting, the hallmark of Massimo Bizzochi, and hand-knotted carpeting go better together than one might think at first blush. The goal of the Nought Collective is to match the collective with the individual in their forms, blending the personal and the universal. Deeply individual pieces that work across aesthetics and cultural norms can apply to both rugs and fine suits. Just as a well dressed man must blend into his environment and yet stand out so too do the Nought Collective carpets.

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