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DVF X Bloggers

The streetwear symbol for collaboration involves combining two names with an "x" as a signifier that two brands joined forces for a creative project. Often it is the collaborations that bring out the best from each side, highlighting the strengths of the players while creating something that is greater than the sum of its parts. It is the "x" factor of unique teams coming together to do something great. It is this spirit of collaboration that inspired us to host a photo shoot with iconic womenswear line Diane Von Furstenberg and the Coutorture community.

Thus it seems fitting that we call the Coutorture community's collaborative photoshoot with Diane Von Furstenberg DVF x Bloggers. After an agonizing process of slimming the potential list of collaborating blogs to ten (though we shot eleven as our intern Maleeha The Shoptometrist got in on the fun) we brought Shopalicious, Fops and Dandies, The Shoptometrist, See Pretty Things, Clothes-Pin, Eyeshadow Government, The Daily Obsession, SheFinds, The Fashion Bomb, The ShoeBlog, and Fashion Indie.

Ten bloggers arrived at Diane Von Furstenberg's 14th Street Meatpacking District store to discover a full crew of professional photographers, models, makeup artists, hair stylists, sales women, publicists, creative directors, and a few interactive agency types from Morpheus Media (the collaboration may have been our idea but Morpheus helped bring it to fruition) ready to help the bloggers play.

And play we did as bloggers dressed, styled, and modeled (and ate and drank) to their hearts content. Every blogger looked fabulous in the diverse number of outfits their educated fashion minds gravitated towards. It was a true testament to the project's aim, to bring the personality of the bloggers to DVF and the integrity (and, we must say, wearability) of the brand to the bloggers.

We hope you will enjoy the results and take the time to peruse the many galleries, write ups, links and Shopstyle Spreads we will be posting through out the next few days to help celebrate this phenomenal creative collaboration.



The Daily Obsession X DVF

The Daily Obsession had one word for our Bloggers X DVF shoot:aaamazing!

Franky we think the Daily Obsession is pretty amazing themselves. Carolyn, the group blog's author, has been an exceptional community member within Coutorture. She and her co-authors helped host a Blog Talk Radio session on teamblogging with us just a few weeks ago. And her community spirit showed right through at the event as she cheered other bloggers on, helped people pick clothing, and even teamed up with The Shoeblog for a two blogger photo! She is a blogger that makes us proud to do what do we do.


It was definitely one of the most unique events I've ever been to and made us bloggers feel really involved and appreciated in the fashion community. Everyone was so professional and friendly and it was really amazing how much effort went into the evening.

As for the clothing- can DVF do any wrong?? Every item that everyone put on looked fantastic! Sometimes when I think I can't wear bright colors or prints, I go to DVF and let her prove me wrong. She truly designs for every woman.

SheFinds X DVF

We noticed the dress when we first walked in and SheFinds, being the fashion savvy gal she is, picked it up straight away. The DVF Extravaganza Dress in Guava and Canary is 100% silk organza and one hell of a head-turner. Paired with gold sandals or stacked platforms, this could easily be the summer dress you live in during those hot months. SheFinds obviously loved wearing the frock, she said, "I must have been the only one by that point in the evening to put on such a glamorous gown because everyone was ooohing and ahhhing. The photographer even came up to me between shots to tell me how beautiful I looked and that he couldn't wait to photograph me in the dress.". To which we say, you go girl. SheFinds is a fashion blog known for its accessible but informed voice which provides ecommerce spreads, celebrity commentary, trend reports, and news roundups. The gals who run the site are lovely which is probably why it's such a treat to read, these things do translate, and gorgeous frocks and photo shoots are just icing on the cake.






Read Related:  

Eyeshadow Government X DVF

We are suckers for a good pun and Eyeshadow Government is one of our favorites. The silver tongued blogger has golden taste as she put her model in two sunny options that are as far from secret shadow government as possible! In fact, we would say that this Diane von Furstenberg Zacharie crochet dress is downright attention grabbing! Which might explain why our demure blogger felt a little more comfortable having it modeled but we say next time we hope to see our girl come out from behind her cover. But she doesn't call herself Eye "shadow" for nothing! Even though she is secretive she did give us a quote about her experiences.

Diane von Furstenberg is such an inspirational, iconic New York designer.Her springy color palettes looked great on all the bloggers and models at the shoot. Her dresses are made to bring metropolitan glamour to every woman who wears her clothing.


The Fashion Bomb X DVF

When our network partner, The Fashion Bomb, walked out of the dressing room to be shot in her first of two outfits, jaws dropped. The print and silhouette of her chosen dress and her confidence transformed her into a vision of fabulous unrivaled at the shoot. She so clearly knows a thing or two about fashion as she went straight for a frock that suited her perfectly (an eye for what works is a very important thing). Her blog is also a reflection of her fashion qualifications. On it she examines fashion from an urban context (her slogan, "All Urban Fashion...All The Time") while paying attention to style icons in the media, print ads and magazine covers she finds noteworthy, and also current season clothing at contemporary price points. Her blog is an encapsulation of what it means to be young and intelligent and somewhat obsessed with clothing and it's truly a pleasure to read.

Check out The Fashion Bomb's two great outfits, both with sophisticated a-symmetrical cuts and body skimming silhouettes. She said, of the event, "I'm a huge fan of Diane von Furstenberg so this shoot was a special treat! Though I'm typically devoted to her wrap dresses, I decided to get a bit adventurous and try out her one shoulder styles. Surprisingly the cut was supremely flattering, and the fit? Perfect. I was in love!" For more of The Fashion Bomb's DVF style check out our spread of similar (and also downright amazing) DVF offerings including the Societies One Shoulder Silk Dress with vibrant print and Per Se Black Patent Shoes, otherwise known as the perfect black heels.







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