Charlotte Ronson S/S 08 Campaign Video

When we first stumbled upon the Charlotte Ronson Spring 2008 campaign video, we thought we were going to lose our lunch. First of all, that Carla Bruni song was all romantic and hip about five years ago and has been so overplayed, you'll now only catch it playing in Anthropologie or restaurants in Nolita. Second of all, no one in New York has boyfriends. Everyone knows that. But then, hey, we kind of decided to look below the surface. We realized, upon further inspection, that the video is a totally realistic play-by-play of your average relationship! Read on for our version of the narrative and the campaign video.




A Day In The Life: By Charlotte Ronson
1. What starts off as coffee and cigarette, quickly moves into an all out fridge raid because you're both too lazy to take a shower or speak to each other. You have, like, 6 more pieces of toast than he does.

2. Okay, you're feeling guilty. You do something productive. He gets bored with the laundry after about five seconds and you yell at him for getting grass stains on everything from the line.

3. He totally whoops your ass in Scrabble. You behave badly, paint your nails, and ask him about his ex-girlfriend for the 105th time. He farts and you say 'ewwww'. Then you both laugh.

4. Bike ride to the grocery store for booze and more food. He's sped off doing tricks which kind of looks hot and kind of makes you think of dating older men.

5. This is the part where you get ready for a party you never go to and he tells you that the first outfit looks 'weird' even though it's basically the most boring thing you own. You put on a cream dress that makes you feel like a hottie. The fight is, therefore, over. Someone says, 'let's have a drink'.

6. Six hours of sitting on the porch hanging out makes you both totally looney (and drunk). You make faces you would not normally make if you still thought you had to make a good impression.

7. After twirling around in circles and making yourself laugh hysterically, you pass out. He smokes a cigarette. At some point you both wake up, dying of thirst, and chug about eight glasses of water.