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Colette X Gap= Is That What That Is?

So the pop-up we thought was just next to the Gap, is actually a pop-up of the Gap. Say what? They've launched a little website to explain the collaboration, complete with a moving diagram of little boxes, one saying 'Gap' and one saying 'Colette', being hoisted by cranes. Cute, guys. Anyway, the little space, as reported by Racked, is said to include collaborations a plenty including Paris X NYC t-shirts such as those made by graffiti artists Andre (from Paris) and Neckface (from New York). See, it's almost like a wrestling match! There is also going to be some 'exclusive products' by the likes of Longchamp and Repetto. Looks like the Gap decided to squish every single possible collaboration idea into one endeavor. We just can't help but think that this whole thing would have been a little more special had Colette popped up in Opening Ceremony's space or some such thing. Alas, we suppose they are just competitors in the end. It just feels a little strange to say Gap and Neckface in the same sentence.

Pop-Up: An Alternative To Sample Sales?

Temperley London is has opened a pop-up in Ibiza this month, just in time for those last-minute full-priced purchases. Could this be an alternative to sample sales? The pop-up was created with the help of Ibiza-based lifestyle service Deliciously Sorted and features Temperley's summertime kaftans, evening frocks, and swimsuits for those vacationing on the island. The shop allows for 'late night shopping and exclusive poolside service' making it that much easier to drop some plastic under the influence of a few cocktails. Pop-ups, as we know, don't 'pop-up' unplanned. Take Colette's conspicuous pop-up, slated to emerge curiously near Bryant Park, right in the middle of fashion week. Temperley London's well-timed pop-up doesn't exactly surprise us, in other words, but it does remind us to examine just why brands erect these brick and mortar anomalies. If we were vacationing in Ibiza, sure, we might be down from some poolside Temperley. Yeah, why not. If you should be land-locked (sigh, sweat) you might as well get your Temperley London on sale. In both cases, that's just the price you pay.


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