Made In Heaven Jeans

These might just be the most perfect 1970's inspired jeans on the market. And they've the tabloid shoutouts, editorial coverage, and rich historical background to justify the aesthetic. Made in Heaven jeans is run by the daughter of a gent who was partially responsible for bringing denim over to London in the early 1970's. Her father, The Blue Jean King, started his own high street chain when all of the boutiques refused to purchase his trunks of wholesale denim and the rest, so they say, is history. Made In Heaven, today, turns out classic denim silhouettes and crisp shirting in compliment. The daughter, a Central St Martins-trained designer, is pushing the company to make a comeback (so far, so good) with a fool-proof combination of experience and modernity. Below, the Spring 08 look book and a spread of online options from the London-based brand.