Colette X Gap= Is That What That Is?

coutorture — Fri, 25 Jul 2008 13:07:14 -0700

So the pop-up we thought was just next to the Gap, is actually a pop-up of the Gap. Say what? They've launched a little website to explain the collaboration, complete with a moving diagram of little boxes, one saying 'Gap' and one saying 'Colette', being hoisted by cranes. Cute, guys. Anyway, the little space, as reported by Racked, is said to include collaborations a plenty including Paris X NYC t-shirts such as those made by graffiti artists Andre (from Paris) and Neckface (from New York). See, it's almost like a wrestling match! There is also going to be some 'exclusive products' by the likes of Longchamp and Repetto. Looks like the Gap decided to squish every single possible collaboration idea into one endeavor. We just can't help but think that this whole thing would have been a little more special had Colette popped up in Opening Ceremony's space or some such thing. Alas, we suppose they are just competitors in the end. It just feels a little strange to say Gap and Neckface in the same sentence.

coutorture --

Colette X Gap= Is That What That Is?