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Hayden-Harnett Fall Available Now

With thoughts of the perfect swimsuit in our head, we went over to the Hayden-Harnett page to see what else is going on with the Brooklyn designers. To our surprise, quite a bit! One of major advantages, we suppose, of having your own e-commerce site is being able to put up your collection whenever it suits you. You don't have to wait for the various shipments to trickle in, nor are you held captive to the aesthetics of the merchant. Quite frankly, you can shoot it on a white background and put it up for sale, all at once, at the end of July. So, Hayden-Harnett leaked a snapshot of their Spring 09 swimwear and has their whole Fall collection up for grabs at the same time (on a 'pre-order' basis but delivery dates are indicated and most are in early August). A wise move on their part! We love their look book because of the bright colors and deco-like atmosphere. This image in particular (also pictured left) is like the perfect 'home for Thanksgiving' photograph, complete with that well-rested complexion and 'I don't want to be here' facial expression. There's something so nostalgic about that image and something so fabulous about the print of that shirt! Otherwise, the color blocked eelskin bags are top on our list. This brand is quickly becoming one our of contemporary favorites, and the shoes and swimwear we're about to see might just seal the deal.



Hayden Harnett

Hayden Harnett is launching a line of shoes this Spring 09, as reported through their blog. The Brooklyn-based handbag (and now clothing) designers, known by fans as just 'Toni and Ben' (sigh, Greenpoint) have made quite a business for themselves. That is, the line is stocked at Nordstorm and Anthroplogie and their customers fit rightly between those two worlds. The Spring 09 shoe line will consist of nine styles and range from simple flats to over-the-knee boots. Is this a reverse Loeffler Randall? Seem so. We're guessing that if you're a contemporary brand working with leather (a very difficult material to keep cost-effective) you're much more able to spout out a shoe line in one day than a contemporary clothing brand. Here's to working smart and a new line of shoes to look forward to. A Hayden Harnett shopping fix, as always, included.

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