Backstage at Geren Ford

coutorture — Wed, 03 Sep 2008 14:44:21 -0700

About 30 minutes ago were were seriously weighing the merits of anti-psychosis drugs. Coutorture is getting an overhaul on its backend (a buttlift?) which is causing your editors no end of confusion. Call us stupid but content management systems are tricky beasts. So when we arrived at the Bowery Hotel to interview Geren Lockhart of Geren Ford we were pretty sure you could still see the tears in our eyes.

But the mellow backstage has just about righted all that is wrong in our world. At least until we have to think about technical things again. A sea of smiling people greeted us including some very friendly publicists from HL Group. After a wonderful one on one session with the designer (which will be posted later) we were able calmly enjoy the backstage, snap a few photos and sit a spell in complete comfort before the presentation.

Grey Ant Collab News & Summer Sales

coutorture — Tue, 05 Aug 2008 07:51:20 -0700

Grey Ant, our favorite contemporary brands from this summer, will be participating in one of the eponymous Urban Outfitters collaborations. The collection will be cleverly titled Grey Antics, and feature the same kind of seventies inspired bottoms and billowy tops that the ready to wear line puts out. Last time we went to Urban Outfitters (while in SF) we picked up a jumper from some jumbled pile and discovered it was one by Geren Ford (we think, we can't remember). You have to be carefully skilled in deciphering what, to us, feels like waaay too much information and waaaay to many piles of crap that need to be folded, to find the 'special' pieces. We're not sure, but we fear that these neat little collaborations get lost in the piles of other jumpers and other tshirts and other billowy tops that the retailer stocks in the first place. We suppose that's fitting though--if you can't decipher the collaboration from the Free People offer, what's the point in caring that they be separate and tidy within the shop anyway. On that note, let's forget all about Urban Oufitters and just shop the real Grey Ant collection--it's marked down to an Urban Outfitters price point which kind of solves all of our problems right here and now.

coutorture --

Backstage at Geren Ford

Grey Ant Collab News & Summer Sales