Collab Mad: The Coutorture Community Reacts To Gap's New White Shirt Collaborations

coutorture — Tue, 15 Apr 2008 10:42:31 -0700

The novelty has long since worn off for most designer retail collaborations. Gap's much hyped Design Editions Project with the CFDA/Vogue Fashion Fund warranted the cover of Vogue last year but now in its second season it has created only a minor buzz despite the fashion heavy hitters. The collection features designers Philip Lim, ThreeAsFour, Band of Outsiders, Michael Bastion, and Phillip Craingi. They created looks that varied from western influenced shirts to easy sun dresses. The collection included not only womenswear but menswear from Michael Bastion and jewelry from Phillip Craingi. Despite the lack of excitement, the wider fashion blogging community weighed in even as the boredom with this marketing gambit has become almost palpable across the world. Our dutiful community nonetheless reported on the launch. Catwalk Queen thinks its a great antidote to the fashions on High Street currently. MISS Crew thinks the collection is quite unique and points us to some of the video assets available on the Gap website. Both Hip Candy and The Fashion Bomb focused on the launch party with pretty photos of celebrities unfamiliar to us. And ShopDiary reminds us just how quickly the collection sold out last year. And Fashion Indie gets excited that this season has menswear so he can get in on the action.

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