Fifi Chachnil For Topshop

Lingerie designer, Fifi Chachnil, will be designing a capsule collection for Topshop which will hit stores at the end of July. When it comes to shopping at Topshop, lingerie is often an afterthought, one of those add-ons that sets your total just over a million pounds sterling (okay, maybe not that much). Although the retailer stocks a slew of cute cotton basics, there is typically a small but attractive selection of boudoir style lingerie. This naturally includes silk bathrobes, printed nighties, and totally impractical corsetry. As opposed to Jonathan Saunders for Topshop, which drove many customers to shop for the name alone, it seems more likely that the shopping experience won't be dictated by the collaboration.

It's more likely, that is, that while shopping the lingerie section at Topshop, Chachnil's lingerie, said to include much in the way of black lace and coral bows, will just naturally seem more attractive. Women don't buy lingerie the way they buy shift dresses. They buy lingerie when it strikes there fancy, when they are in a certain mood as it were.

Below, you'll find Fifi Chachnil's current look book, where lingerie is priced between two and three hundred euro. For Topshop, you can expect to pay between thirty and seventy five pounds. That involves a little bit of conversion math on your part but the you get the picture. Like any capsule collection, we're sure the 'real thing' feels a hell of a lot better on the skin, but that's a luxury not everyone can afford. When it comes to choosing between cotton panties and some sexy, lacy numbers, however, the choice seems obvious and so this collaboration (though it won't inspire lines at seven o'clock in the morning) should be a success.