A Collaboration To End All Others?

coutorture — Mon, 30 Jun 2008 12:22:30 -0700

Somehow we feel like we've written that line before. So the scoop, if you were at all tuned into fashion happenings on Friday afternoon (we don't blame you if you weren't, everyone needs a weekend off now and again), is that Louis Vuitton and Commes des Garcon are going half-sies on a three-month pop-up in Tokyo. Specifically, in the Aoyama district, home to the Prada Epicenter and all things covetable in both architecture and luxury goods. The pop-up shop will of course house exclusive collaborations, namely, six one-off monogram bags designed by Comme des Garcon founder Rei Kawakubo. As Suzy Menkes rightly puts it,

"Although there have been many recent collaborations between ‘high’ and ‘low’ fashion, starting with Karl Lagerfeld’s mini collection for fast fashion store H & M, this meld is different, since it involves a beacon of individuality with a company at the heart of corporate luxury management, as part of the LVMH (Moet Hennessy Louis Vuitton) group."

There are questions as to whether this joint-venture (instigated by Kawakubo--not, Marc Jacobs or LVMH) will alienate Comme fans. There are questions as to whether Comme is doing a little too much popping up and popping in (count a Speedo collab and an H&M collab, among others). There are also questions as to whether all of Louis Vuitton's bag collab antics might not undermine the brand's reputation for refined luxury (i.e. the days of the trunks and whatnot). Rei Kawakubo is titling her bag for Vuitton, 'The Party Bag' and we can't help but feel it's an overall sentiment for Vuitton's recent handbag endeavors. One big, 'however', is the recent Ebay victory LVMH had which only energized their intellectual property. That is, perhaps the answer to the last question is, despite contradicting whispers, no.

coutorture --

A Collaboration To End All Others?