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DVF X Bloggers

The streetwear symbol for collaboration involves combining two names with an "x" as a signifier that two brands joined forces for a creative project. Often it is the collaborations that bring out the best from each side, highlighting the strengths of the players while creating something that is greater than the sum of its parts. It is the "x" factor of unique teams coming together to do something great. It is this spirit of collaboration that inspired us to host a photo shoot with iconic womenswear line Diane Von Furstenberg and the Coutorture community.

Thus it seems fitting that we call the Coutorture community's collaborative photoshoot with Diane Von Furstenberg DVF x Bloggers. After an agonizing process of slimming the potential list of collaborating blogs to ten (though we shot eleven as our intern Maleeha The Shoptometrist got in on the fun) we brought Shopalicious, Fops and Dandies, The Shoptometrist, See Pretty Things, Clothes-Pin, Eyeshadow Government, The Daily Obsession, SheFinds, The Fashion Bomb, The ShoeBlog, and Fashion Indie.

Ten bloggers arrived at Diane Von Furstenberg's 14th Street Meatpacking District store to discover a full crew of professional photographers, models, makeup artists, hair stylists, sales women, publicists, creative directors, and a few interactive agency types from Morpheus Media (the collaboration may have been our idea but Morpheus helped bring it to fruition) ready to help the bloggers play.

And play we did as bloggers dressed, styled, and modeled (and ate and drank) to their hearts content. Every blogger looked fabulous in the diverse number of outfits their educated fashion minds gravitated towards. It was a true testament to the project's aim, to bring the personality of the bloggers to DVF and the integrity (and, we must say, wearability) of the brand to the bloggers.

We hope you will enjoy the results and take the time to peruse the many galleries, write ups, links and Shopstyle Spreads we will be posting through out the next few days to help celebrate this phenomenal creative collaboration.



The Daily Obsession X DVF

The Daily Obsession had one word for our Bloggers X DVF shoot:aaamazing!

Franky we think the Daily Obsession is pretty amazing themselves. Carolyn, the group blog's author, has been an exceptional community member within Coutorture. She and her co-authors helped host a Blog Talk Radio session on teamblogging with us just a few weeks ago. And her community spirit showed right through at the event as she cheered other bloggers on, helped people pick clothing, and even teamed up with The Shoeblog for a two blogger photo! She is a blogger that makes us proud to do what do we do.


It was definitely one of the most unique events I've ever been to and made us bloggers feel really involved and appreciated in the fashion community. Everyone was so professional and friendly and it was really amazing how much effort went into the evening.

As for the clothing- can DVF do any wrong?? Every item that everyone put on looked fantastic! Sometimes when I think I can't wear bright colors or prints, I go to DVF and let her prove me wrong. She truly designs for every woman.

Eyeshadow Government X DVF

We are suckers for a good pun and Eyeshadow Government is one of our favorites. The silver tongued blogger has golden taste as she put her model in two sunny options that are as far from secret shadow government as possible! In fact, we would say that this Diane von Furstenberg Zacharie crochet dress is downright attention grabbing! Which might explain why our demure blogger felt a little more comfortable having it modeled but we say next time we hope to see our girl come out from behind her cover. But she doesn't call herself Eye "shadow" for nothing! Even though she is secretive she did give us a quote about her experiences.

Diane von Furstenberg is such an inspirational, iconic New York designer.Her springy color palettes looked great on all the bloggers and models at the shoot. Her dresses are made to bring metropolitan glamour to every woman who wears her clothing.


See Pretty Things X DVF

If you get something right the first why bother to try again? That is the attitude Kimmie of See Pretty Things took with her shoot at our DVF X Bloggers event. She found a the perfect dress and instead of trying on outfit after outfit, or even shoot another nearly perfect outfit, she stuck with her one perfect gown.


But it wasn't just about the clothing for Kimmie:"It was absolutely amazing from the time we walked in until the time we left and it felt a bit dream like. The two things that stick out in my mind was how much fun it was to hang out with the other bloggers and getting to know them. Second, it was really nice to see the entire staff getting involved by assisting with outfits and even doing some styling to make each shot tell a story. Both of these made it memorable and a nice way to spend an evening."

And while the stunning animal print maxi dress isn't available online we found a few full length options that can help you take it to the max just like Kimmie.

The Shoptometrist X DVF

Shoptometrist isn't simply blogger to us, Maleeha is also Coutorture's intern! Over the past 6 months she has pulled and returned about as much many dresses, shoes, and accessories as our crowd of 11 bloggers pulled off the racks at Diane Von Furstenberg for our shoot! OK she has probably pulled a lot more even though eleven women trying on a million outfits is a lot of fashion. That experience has paid off as Maleeha has a keen eye for styling. Some of our best styling ideas, like the Ace-Bandage top from our Brace Yourself shoot has come from input from Maleeha.

She was a little nervous at first about getting dressed and in front of the camera. But once she got into the Tuvallu Dress in Zig-Zag Jungle Lime we think she started to feel better! But you don't have to take our word for it as she has blogged about the entire shoot herself already.



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