In The Showroom: Fremont Spring 2009 Fremont certainly played up their all-American side this Spring 09--Devin, Brittany, and Jessica, the three designers be...
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Fashion Copiu...
To celebrate the kick off of New York Fashion Week we've produced five teaser videos for the Spring 09 season. Last week, amid the inevitable chaos of designers and their pr offices, we snuck in and said hello to some of our favorite New York designers. That is Jerry Tam of Form, Ashleigh Verrier, Steinunn Sigurd of Steinunn, Chris Han, and Brandy Lunsford of Harlan Bel. In the teasers you'll discover a glimpse of the inspiration behind their collections and what each designer does to prepare for Fashion Week. When the time comes, we'll be posting their respective Spring 09 fashion shows (or presentations) and a little backstage action to boot.
Ashleigh Verrier, though young, and a relative newcomer... (her first show was in Spring 2007, when she won the UPS Delivering Fashion's Future award), has received support from some of the most established fashion companies. Her senior thesis collection was picked up by Saks, and now, for A/W 08, she's teamed up with Swarovksi, who will supply her with crystals for the Russian Imperialism inspired collection. Verrier is breaking the rules because, rather than simply associating with what's young and hip (which we would be easy, because she is rather young and hip), she's cultivating a label synonymous with luxury, aimed at a higher age demographic than that which she belongs to. In other words, she's working on cultivating a brand with staying-power.