Adidas AZX Project, Drawing A Line In The Sand

This collaboration kind of makes us giggle. Adidas, next month, will launch their AZX project where a boutique is chosen to represent each letter of the alphabet (i.e. C is for Colette. Yes, really) and a collaborative shoe made. Our network partner, High Snobreity, clued us into the video, below, revealing which boutiques have been chosen for the project. Twenty six in all. Street wear can be so darn cute sometimes. For other Adidas goins on, be sure to catch up on the news. It looks like your either with Adidas (that is, collaborating) or your against them (that is, ripping them off and losing 305 million because they don't put up with that kind of thing). Ladies, I think it's clear which side of the cafeteria we're sitting on.