The first product offering to be released from Madonna's newly inked deal with Iconix Brand Group is an eyewear collection designed with Domenico Dolce and Stefano Gabbana. The collection of six sunglass styles bears an MDG logo — the M standing out and filled with tiny stars.
This is the first co-branded collaboration for Dolce & Gabbana. “We’re so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us,” said Stefano Gabbana in an interview with WWD. “[Madonna] is very exacting and a professional who seeks perfection in everything she does, and this was no exception.” According to the article, Dolce & Gabbana sent Madonna over 50 sketches, which she then edited down to six, while altering designs to her liking.
Steven Klein used stills taken from a video shoot for the ad campaign, which features close-ups of Madonna playing a film noir version of herself along with model Tyson Ballou. The campaign breaks in May magazines, and the lineup of sunnies will retail for around $250. Styles include retro black plastic shades, gold and silver metal frames, and wrap-around goggles.
Coming soon to Opening Ceremony: Alexander Wang sunglasses. The it designer builds on his coveted accessories line with shades that are sure to give the ubiquitous Ray Bans a run for its money. The line — a collaboration with Linda Farrow — features mostly black frames with pointy edges and zipper-like details. Don't be surpised if you see these on an Olsen face or two this Spring.
Victoria Beckham's overhauled and renamed denim and eyewear collections will debut tomorrow on Net-a-Porter.com along with two short films highlighting the offerings. Both collections, having previously been part of licensing deals under dVb, are now completely controlled in house and under the Victoria Beckham label along with a very popular dress collection.
“I plan on still being here in 25 to 30 years’ time,” Beckham told WWD of her fashion business. “It’s about doing things gradually and building the brand in a strategic way. It’s about finding the right time, the right team. With everything that I do, I will only do it after I’ve done all my homework. I really am a perfectionist, and I don’t want to rush anything."
Her hard work is paying off, as estimates place the Victoria Beckham dress, denim and sunglass business at $7.5 million in sales next year. Industry heavyweights—retailers and fellow designers—are also on the pop-star turned designer's side. As Marc Jacobs said during the recent WWD-sponsored apparel/retail summit, “[Victoria Beckham] is someone who has always wanted to design clothes. She knows the body, she loves it and she’s working her ass off. It’s too easy to say nobody who’s celebrated for something else shouldn’t do fashion.”
After four successful seasons, Beckham herself can finally stand up to naysayers with the two things that matter most in the business of fashion: "There have been people that have wanted to knock me that haven’t been able to because they haven’t been able to argue with the quality [of the product] or the sell-throughs.”
If you're on the hunt for the season's most eponymous accessory, look no further. Cynthia Rowley recently debuted a range of two-tone round sunglasses that perfectly capture the spirit of this popular Spring 09 trend. Available in Cynthia Rowley stores and online, the shades come in three color ways and retail for $250. Although perfectly merchandized with Rowley's sporty, modern Spring collection, the sunglasses did not appear on the runway. Instead Rowley showed a few pairs of oversized flat-top shades which are also two-tone. That particular style retails for $200 and can also be found in stores and online.
The arrival of warm weather stirs in us the desire to pick up a new pair of shades and so it came as a nice surprise to learn about Theo's collaboration with Tim Van Steenbergen. Modeled after 1950's automobiles this small range of shades for the Belgian brand has a definite retro feel and mimics the curves of the automobiles in their streamlined shapes. As for Van Steenbergen's own line, the designer was just nominated by the Elle readers of Belgium as the best Belgian Designer. Click on the title link above to learn more.
When we saw these red Lolita-esque sunglasses come down the Fall 2008 Phillip Lim runway we couldn't wait to see them on shelves. The red framed Margot glasses are part of Lim's second eyewear collection and, just based on their uniqueness, we think they show that Lim can stand up against the likes of Tom or Stella in his ability to create fashion-forward shapes. Slightly pointed at the sides, and perfectly medium-sized we're adding these shades to our holiday wishlist--$225 in our wallet or no.
Those round glasses might just be the most eponymous thing from the Spring 2009 season. Zippers we've seen, color blocking too. The shape of a pair of shades, well, as we've seen most recently with the wayfarer--they can transform an entire fashion era just based on their aesthetic. For our Seasoned Street photo shoot we had them on the top of our list and, amazingly, our stylist, Liz Baca, got the goods. Whose are ours? Vintage Carrera glasses from Rock It Retro...get them before it gets hot.
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