Patrizio Bertelli and Miuccia Prada have created a 706-page book for the purpose of capturing Prada's innovations in fashion, art, architecture, and film throughout the past three decades.
The Italian brand has established itself as more than a producer of beautiful clothing and handbags with a history of championing young artists—Tom Sachs, Mariko Mori, Nathalie Djurberg, and Francesco Vezzoli; forming the Prada Art Foundation; and investing in a number of public arts projects including the recent Prada Transformer in Seoul, designed by Rem Koolhaas.
As Bertelli, CEO of Prada Group, explained to WWD, "The book wants to illustrate the various aspects through which Prada expresses itself."
"Prada" will be sold internationally in Prada stores for about $150.
Ruching is no longer reserved for clothing. Nay. The sewing technique — wherein fabric is gathered in a repeat pattern — has made its way onto shoes. Here are three ruched boots to make your feet more interesting this Fall.
For Resort Miuccia Prada showed off her own special brand of beach wear, complete with buttoned-up blouses and mixed prints. Upbeat compared to those heavy wader boots and forties coats from Fall 2009, Resort 2010 for Prada is light and carefree. Fans of Prada's Spring 2009 collection will especially love this midseason collection--that ribbon-tied footwear motif is revisited.
Patrizio Bertelli and Miuccia Prada have created a 706-page book for the purpose of capturing Prada's innovations in fashion, art, architecture, and film throughout the past three decades. 
Killah
Princesse Tam-Tam
Golden Goose
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