Named part of Fashion's New Guard in the July issue of W magazine and having won the Ecco Domani award for womenswear this year, Matthew Ames presented his spring 2010 collection at Milk Studios to a number of influential writers and buyers—including Vogue's Sally Singer and Colette's Sarah Lerfel.
Ames focused on a soft silhouette this season, adding touches of extreme volume in harem-style jumpers and balloon pants mixed with the more structural lines of jackets in linen and cotton. As Ames explained backstage after his show, "I was thinking about putting different shapes together and creating a balance with architectural elements, trying to create a very continuous line through the proportion of shapes and color."
His use of bright color—think pink, red, yellow, orange and green—against a primarily black and white collection was inspired by Ellsworth Kelly. Like the the American painter, Ames looks to accentuate the simplicity of form and designs with a minimalist's purity. His collection was like a series of graphic puzzle pieces, fitting together nicely in a calming, zen-like picture.
Matthew Ames, recipient of an Ecco Domani Award this year, staged his New York runway debut at Fashionhaus earlier this week. Ames took the intimate group of attendees--Paper’s Kim Hastreiter and Elle's Kate Lanphear were in attendance--through an innovative range of kimono jumpsuits, oversized slouchy coats, and harem trousers in naturals colors while the show was set to an ambient spoken-word soundtrack by Laurie Anderson, the wife of Lou Reed. This Brooklyn based designer started his career many seasons ago in Paris and is now the pride and joy of the young New York fashion scene. Click on the link above to see our snapshots from the show. 
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