Left: A look from the Fall 2009 Wundervoll collection on Style Server, Right: a snapshot from the showroom.
We checked out Wundervoll's Fall 2009 lingerie range in the showroom last week and loved the retro sportswear styles. The 100% silk jersey fabrics were unbelievably soft to the touch and details, like extra-small buttons and contrast piping, gave the collection a more individual feel. The line is only stocked in a handful of stores around the world, including Journelle in New York, so check out their website for more.
Left: Bridal campaign image, Right: A snapshot from the showroom
In honor of the upcoming bridal season, we had to give a mention to Agent Provocateur, whom we visited in the showroom earlier this week. Just last year, the British lingerie brand launched their bridal range with an official (and infamous) send-off from Kate Moss. This season AP named the collection "The Brides Of Uylseess" and featured a whole cast of long-locked models in the campaign. Always brilliant in matters of publicity, AP will be hosting private bridal showers in their stores to celebrate the new collection.
Thanks to how it compliments other recent trends--like cut-outs, body-con silhouettes, and transparency--lingerie has been a popular fashion statement as of late. For Fall 2009 some of fashion's biggest names embraced lingerie with straight-out-of-the-bedroom pieces intended for evening wear. As much as we love a strong shoulder, a pair of lean trousers--we also appreciate this ultra-feminine take on things.
Just in time for Valentine's Day, Agent Provocateur has launched a blog in which their very own "Olivia" ponders all aspects of lingerie, pop culture, and female sexuality. We have to hand to them, Agent Provocateur is always doing exciting things to promote their brand. Have you seen Pixie Geldof, Alice Dellal, Helena Christensen, and Kate Moss on the product pages? Have you checked out their racy Valentine's Day video starring Rosie Huntington-Whitele? Hear it straight from the press office: "Just like the brand, the blog is about passion and intimacy (which should always be indulged), as well as exploring inner desires and fantasies to enrich your life. Make it your daily guilty pleasure." Blogging just got a whole lot less frumpy.
Yesterday wasn't just a big day for Katie Holmes, in fact, another celebrity Spring 09 ad campaign dropped--namely, Victoria Beckham for Emporio Armani Underwear. In the press release for the campaign, Giorgio Armani said, "I chose Victoria Beckham to launch our new global Emporio Armani Women's Underwear campaign because she is a stylish and intriguing woman. Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression." The full ad campaign will be featured in magazines next month.
We first learned about Berlin-based lingerie line Wundervoll back in Spring 08 and their minimal, vintage-inspired pieces are still catching our eye seasons later. This Fall 09 Wundervoll's collection features Art Deco-inspired pieces in muted tones. The same adorable high waist panties appear but, of course, there are low-rise options for the gals who just can't envision wearing panties that cover their bellybuttons (understandable). Regardless of your preference, one thing is for sure...lingerie is back in a big way and we can thank brands like Wundervoll for resurrecting the genre.
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