Unlike other suits brought against Forever 21 in recent years by companies such as Diane von Furstenberg, Anna Sui, BeBe Stores and Anthropologie, the Trovata suit does not allege copyright violations. Under current law, only original prints or graphics on clothes can be copyrighted — as they are considered artwork — and Trovata’s suit focuses on Forever 21’s copying of its unique button placements, decorative stitching, fabric patterns and other details.
Jewelry, however vital is its role in fashion, often takes a backseat to the clothing, shoes, and handbags that come down the runway during any given season. Not to be missed in New York this season, was Dannijo's designs for Trovata. Wrapped rose gold necklaces and heavy-duty sterling silver rings were particularly eye-catching and, we discovered, surprisingly affordable too. The two sisters behind this line have landed their goods in a slew of upscale boutiques, like Bergdorf Goodman and Otte, so this probably won't be their last Fashion Week appearance.
Click on the link above to learn more about Dannijo and right here to see the Trovata Fall 2009 collection.
We're off to attend the Paul Wilmot Press Preview where we'll be capturing Spring 09 collections from the likes of Adam, Uniqlo, L.A.M.B., and Monique Lhuillier. Stay tuned tomorrow for posts on the event as part of our In The Showroom series. Photos above from our first Spring 09 appointments.
Trovata's Spring 09 collection had such an abundance of buffalo check that from across the showroom floor it almost looked like a Commes des Garcon diffusion line. This is meant, of course, as a compliment--we think it's a universally pleasing pattern. Of the buffalo check offerings, our favorite were a pair of trousers (left) that had a similar low-slung silhouette to Catherine Holstein's version over on the other side of the room. Other than that the Trovata collection was full of signature staples; oxford shirt dresses for the girls and blazers for the guys. One fantastic piece up-close was a thin maxi-length shirtdress that the pictures just don't do justice. That's no fault of Trovata; there are some garments that just look like a potato sack until you slip them on and move around a little bit. After all, far more offensive are the garments that only look nice on the hanger.
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