Prada Tome Will Celebrate 30 Years of Innovation and Experimentation

coutorture — Thu, 05 Nov 2009 12:17:25 -0800

Patrizio Bertelli and Miuccia Prada have created a 706-page book for the purpose of capturing Prada's innovations in fashion, art, architecture, and film throughout the past three decades.

The Italian brand has established itself as more than a producer of beautiful clothing and handbags with a history of championing young artists-Tom Sachs, Mariko Mori, Nathalie Djurberg, and Francesco Vezzoli; forming the Prada Art Foundation; and investing in a number of public arts projects including the recent Prada Transformer in Seoul, designed by Rem Koolhaas.

As Bertelli, CEO of Prada Group, explained to WWD, "The book wants to illustrate the various aspects through which Prada expresses itself."

"Prada" will be sold internationally in Prada stores for about $150.

[WWD]

Coutorture

Prada Tome Will Celebrate 30 Years of Innovation and Experimentation