It seems the Matthew Williamson for H&M madness will never stop, a commercial celebrating the collaboration has just been released. The commercial, above, will air exclusively online and stars models Daria Werbowy, Elsa Hosk and Matthew Williamson himself. Shot in Rio de Janeiro by director John Renck, who has directed videos for Madonna, Beyonce and Kylie Minogue, the video aims to promote Williamson's second delivery for the retailer, poised to hit shelves next week.
After the successful multi-city launch of his colorful range for H&M, a second delivery from Matthew Williamson is poised to hit shelves. Including both men's and women's styles, the "summer collection" will debut at H&M stores on May 14th and will receive an even greater distribution than the first delivery. As compared with the 200 stores that received Williamson's first delivery, 1600 stores will be graced the second. Also noteworthy, this marks Williamson's first foray into menswear. Check out a first peek at the summer collection below.
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