After Lindsay Lohan tweeted yesterday that her 6126 line of leggings was expanding into a full collection of clothing, New York magazine's The Cut picked up the story, and, this morning, WWD has more details on the surely anticipated news:
According to the paper, Lohan will not only launch a ready-to-wear collection next year, but cosmetics, handbags, shoes, and jewelry will follow in the spring of 2011. Produced by DNAM Apparel—which also brings us the screen print tattooed world of Ed Hardy—the line will consist of 150 pieces, priced at a contemporary $100-$150. Important fabrics will be leather and lace, of course, and the line will be sold where 6162 is available, namely Neiman Marcus, Bloomingdale's, Macy's, and Nordstrom.
According to Kristi Kaylor, principal of Lohan's fashion company in Beverly Hills, “[Lindsay] is intimately involved from Day One. She picks fabrics. She looks at trims. She picks buttons. She doesn’t let anything go into production without trying it on.” Well, thank God for that. For her sake we hope the ladies still love a stone-washed jegging and see-through backs on their pants in 2011.
Source: 6162
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Lindsay Lohan expands 6126 leggings collection into full line of ready-to-wear.
Despite the rumors regarding Lindsay Lohan being on her way out as artistic director of Emanuel Ungaro, CEO Mounir Moufarrige stands firmly behind his starlet:
“There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It’s all publicity,” Moufarrige said on the sidelines of a luxury conference in Milan. “We’ve got a celebrity and it’s a new concept, which we’re going ahead with.”
“[Ungaro], let’s recognize it, was a dormant brand, and now everybody’s talking about it today, so the level of awareness has improved greatly,” he added.
[WWD]
Source: Getty
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Source: Getty
In a time of increasing competitiveness in the contemporary marketplace retailers and license holders are looking for every possible edge or marketing opportunity at their disposal, the fact that certain startlets exist to help further these dreams and perhaps split the largess does not surprise us. Of course deigning to mention this unfortunate reality of the fashion industry is something we have avoided for nearly our publishing existence.
But pander we must as the times get tougher and thus we see fit to mention that a contemporary legging collection called 6126 launched as a holiday collection and fuller clothing line exclusively at Henri Bendel. We will now mention the details in the tag in order to lure in idle gossip googlers but won't sully our dedicated reader by being too explicit. But kudos to Montreal's Manhattan Industries for scoring such a lucrative production contact from the perverse branding entity that is Stay Gold LLC.
If you too wish to make money of the insatiable appetites of the idle generation may we suggest going to the Licensing Expo taking place in two weeks in New York? This particular starlet is apparently too hand's on to trust a licensee but we can guarantee most aren't. You too can profit from fame mongers and their enablers. Perhaps in order to maintain our credibility we will do an indepth analysis of the best performing liscense options for the future.
Diesel 30th anniversary celebration 'Rock and Roll Circus' at Pier 3, Brooklyn Waterfront on October 11. Images by Roger Kisby via Getty. Renzo Rosso, Alessia Rosso, Roberto Cavalli, Richie Rich, Hot Chip, Lindsay Lohan, Joey Arias, Corey Kennedy, Peaches Geldof, and Max Drummey.
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Lindsay Lohan, Roberto Cavalli, Diesel, brooklyn, Richie Rich, enzo Rosso, Alessia Rosso, Hot Chip, Joey Arias, Corey Kennedy, Peaches Geldof, Max Drummey, Diesel 30th Anniversary Celebration, Rock and Roll Circus
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