Kira Plastinina, teenage "designer" from Russia, will be closing ten of her twelve US stores--all of which opened less than one year ago. Racked reports on what will now be just a blip in fashion history, with signage and details on the closings. In just two weeks time the Kira Plastinina brand will be all but vanished from the US market, and, in case you never had the chance to indulge in the sugar-coated mass-market aesthetic check out the Kira Plastinina Spring 2009 runway show as seen during Milan Fashion Week. Chances are the brand will live on, Bloomberg reports that sales are high in Plastinina's birthplace of Russia.
Milan Fashion Week: Kira Plastinina Spring 2009 Images by Zunino Celotto
Teenager Kira Plastinina is a superstar in Russian. The young designer of casual clothing has 34 stores making her a veritable sensation at the tender age of 15. The brand was nurtured by her father Sergei Plastinin. He co-founded Wimm-Bill-Dann, a food processing company with a market capitalization of 4.4 billion. While we imagine he didn't know shit about fashion, but he clearly trusted his daughter. Or at least believed that she was a perfect nugget of market research.
Dad's business acumen has led his daughter to $20 million in sales. We think this proves that nothing gets you in touch with a demographic like actually being the demographic. Shrewed move Dad. We like the line. With price points in the H&M range and inspiration coming from an actual teenager it certainly beats forty something gay men for staying in touch. The exciting news? She is coming to the United States with plans to open ten to twelve stores in New York and Los Angeles. We are guessing he is hoping for another billion or so.
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