Images Courtesy of Fashion Week by Berns. Property of Berns Salonger/Photos by Kristian Loveborg.
Cheap Monday Samantha Leather Short $90 @ Tobi
Images Courtesy of Fashion Week by Berns. Property of Berns Salonger/Photos by Kristian Loveborg.
On March 18th, Cheap Monday will be landing at Inven.tory in New York to sell off fifty limited and numbered pairs of jeans as part of their custom jeans tour. The patched/ripped/dyed jeans retail for just $70 each, so it comes as no surprise to learn that the batch assigned to each leg of the tour--in Stockholm, Copenhagen, Berlin, and London--were all but sold out by the time the second case of beer was finished. See Cheap Monday's photo diary below and, for more, check out the brand's Fall 09 collection where these denim incarnations first made an appearance.
There's a new arm of the Cheap Monday brand afoot--WKND, a capsule collection to be sold exclusively on Tobi has us dreaming of street wear again. This capsule collection is just as happily affordable as your favorite Cheap Monday staples, and will add a jolt of color and comfort to your wardrobe. Check out a sneak peak of the collection, which will launch online in just a few months, below.
Cheap Monday is releasing a limited edition pair of jeans with the help of Barneys--the jeans, and their "Increase The Peace" insignia, will be sold only tomorrow, on election day, at the Barneys stores. We're guessing a lot of people will 'swing by' after casting their vote, no one gets a free twenty-minute break from work without bending the rules a little bit.
Adidas is launching a sportswear line (as in American clothing not running gear) this Fall 09 called SLVR. The collection will be launched during New York Fashion Week in February complete with a fashion show and retail space opening. A few weeks later the same thing will occur during Paris Fashion Week, and, after that, the subsequent roll out of other stores and wholesale accounts.
Designer Matthew Williamson is set to relaunch his diffusion line for British retailer Debenhams, after a two year hiatus from his post there. Julien Macdonald and Jasper Conran currently design diffusion lines for the high street retailer as well.
Fortunately, in New York, not everyone at the glossies is losing their jobs. Here's the official record of those who haven't.
Broke skinny hipsters found a savior in Cheap Monday. A $60 pair of jeans that denoted status as an indie favorite (well OK maybe two years ago) kept new Williamsburg transplants without trust funds from stocking their wardrobes entirely from H&M and American Apparel. Alas those halycon days of independent Swedish denim that said "I'm cool, my jeans are hot, and I didn't drop $200 at APC or Earnest Sewn" are over. H&M has taken a 60% stake in the label. Or rather a stake in its parent company Fabric Scandinavian AB. We have no idea what it means except that they are going to have to start stocking larger sizes. Size 27 doesn't really cut it in the heartland these days. Weirdly H&M CEO Leif Persson seems more interested in Cheap Monday sister brand Monki as a stand alone portfolio piece. We are guessing he hasn't been to Brooklyn in a while.
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