It seems the Matthew Williamson for H&M madness will never stop, a commercial celebrating the collaboration has just been released. The commercial, above, will air exclusively online and stars models Daria Werbowy, Elsa Hosk and Matthew Williamson himself. Shot in Rio de Janeiro by director John Renck, who has directed videos for Madonna, Beyonce and Kylie Minogue, the video aims to promote Williamson's second delivery for the retailer, poised to hit shelves next week.
After the successful multi-city launch of his colorful range for H&M, a second delivery from Matthew Williamson is poised to hit shelves. Including both men's and women's styles, the "summer collection" will debut at H&M stores on May 14th and will receive an even greater distribution than the first delivery. As compared with the 200 stores that received Williamson's first delivery, 1600 stores will be graced the second. Also noteworthy, this marks Williamson's first foray into menswear. Check out a first peek at the summer collection below.
In case you're spending your Thursday shopping on the high street, Matthew Williamson's second delivery for H&M hit shelves today. As compared with the designer's first release, which landed in only 200 stores worldwide, the summer collection will reach 1600 stores worldwide. As for the turn out in New York this morning, Racked reports that inventory was plentiful and that cheaper items were more popular than items like the floral silk dress (left) which, at $349, went virtually untouched. To see the entire summer collection before you shop, click on the title link above. Oh, and don't forget to check out the Matthew Williamson for H&M commercial starring a few supermodels and the designer himself.
Given the lag in consumer spending this season and the reputation for some big-time collaborations to fall short, some were wondering whether the New York arrival of Matthew Williamson for H&M would be a success. Despite a smaller than expected turn out, a representative for H&M told WWD that half of the garments sold out within eleven minutes of opening. Wonder how that could have happened? Check out the video clip above to see those racks pillaged in the name of fast fashion.
The Matthew Williamson for H&M collection will debut in New York this morning while stores in London, Beijing and Tokyo celebrated the debut yesterday afternoon. The collection was inspired by Williamson's most iconic looks, such as his lean, bright suiting and bohemian printed maxi dresses and serves as the first of two deliveries slated to hit H&M. The second Matthew Williamson for H&M delivery, which debuts on May 14th, is positioned as "the perfect wardrobe for summer". For a peek inside the New York store and for images from yesterday's openings, check out the gallery below.
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