Beloved Lower East Side boutique, Shop, famous for carrying cotton basics, hard to find contemporary French brands (like Iro), New York City's best accessories designers (like Jenny Yuen), and Siwy jeans, has moved a few blocks South--to a bigger and better space. The new location, 94 Orchard Street, is now twice the size and located in a section of downtown that's gentrifying like mad with hip new galleries and restaurants. 

Shop is one of our favorite stores because it's sweet and homey (you'll still find a worn pink floor and lingerie on clotheslines at the new location) but still on the cusp of what's happening in contemporary fashion. A perfect example? Shop was one of the first stores we can remember to carry Phillip Lim's line, back when he first left Development, and before anyone even knew who he was. The list, in that regard, goes on but you won't find Shop getting all high and mighty about it--the thing is, they're just not those kind of girls.

If you should find yourself in New York this month, Shop is celebrating another designer they've long supported and has since gone on to become a huge sensation, namely, Michelle Siwy of Siwy denim. Michelle Siwy will be giving individual fittings to guests who can also enjoy cocktails, cupcakes, and a 20% discount on all the Siwy in the store. We don't know about you but next Thursday you'll find us wearing Siwy with a cupcake in our hand.