Quote Of The Day: Marios Schwab Talks About His Strategy For Halston

· May 20, 2009 · 0 Comments

Halston defines a moment in time, epitomizing the glamour, escapism and decadence of the 1970s. The simplistic yet unquestionably glamorous silhouettes embody the fantasy side of fashion...While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today. Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.

"Halston Taps Marios Schwab as Creative Director", WWD

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