Emanuel Ungaro's Mounir Moufarrige Does Not Believe in Bad Publicity

· November 25, 2009 · 1 Comment

Despite the rumors regarding Lindsay Lohan being on her way out as artistic director of Emanuel Ungaro, CEO Mounir Moufarrige stands firmly behind his starlet:

“There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It’s all publicity,” Moufarrige said on the sidelines of a luxury conference in Milan. “We’ve got a celebrity and it’s a new concept, which we’re going ahead with.”

“[Ungaro], let’s recognize it, was a dormant brand, and now everybody’s talking about it today, so the level of awareness has improved greatly,” he added.

[WWD]

Source: Getty


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