This season in Milan, Yves Saint Laurent creative director Stefano Pilati debuted a short film before his Spring 2010 men's collection went down the runway. Directed by Samuel Benchetrit and starring Benchetrit's 11 year-old son, Jules, the film depicts the mischievous happenings of a young boy left alone for the afternoon. Aside from videos, YSL's recent marketing strategies and special projects include outstanding and well-received multimedia manifestos, unisex collections and eco-friendly offerings.
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