“And in terms of the ‘pre-coll’ what is interesting is the timing,” says Mr. Toledano. “It allows us to sell Resort at the end of May, then it is delivered October/November — a long period when sales are strong, and the stores want new things. I think the current system, when the spring runway collection is shown in October, is very late — when three quarters of the buying has already been done.”
"Reality Check--Or Last Resort?", The International Herald Tribune

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