Young designer Lyn Devon, who launched her label in 2005, wanted customers to "dress on the bright side" this Fall. In her collection, vibrant purple, deep red and an optimistic poppy print appear alongside dark classics. The effect is dramatic and sophisticated, optimistic but not at all ditzy. Texture is also considered this season with houndstooth, ultra-thin leather and tech jersey coming together in different combinations. The overall effect is an ultra-clean, sophisticated take on modern sportswear which will hopefully get Devon into many more stores next season. Check out the complete Fall 2009 look book in the gallery below.