We [at Stella McCartney] don't believe that it's about all or nothing, but that something is better than nothing. I think that when it comes to trying to look at the environment and trying to work responsibly with it in business, I think it's good to know that you can just do a little bit and it's better than nothing. It's very hard when you're looking at that kind of question to feel like you're doing everything perfectly. I can work with an organic fabric from Japan, but I still have to fly it around the world to get it into a store. You're always faced with problems.