St. John Gets There First

Just after a conversation on the slowness of July/August comes a Spring 09 show to our mailbox. Well hello there, St. John. No, you are not as content-friendly as Givenchy nor Yves Saint Laurent but you're fashion, new fashion, and at a time when Fall deliveries are trickling in at a snails pace and Spring shows are weeks away. Why, thank you St. John and how clever, we must say.

St. John is a global luxury brand started from the ground-up, back in the sixties. They are based in California and known for their impeccable quality and chic, albeit conservative, clothing. Shown left is a shot from their Fall 08 ad campaign which has absolutely nothing to do with their Spring 09 show except that we liked both and didn't want to split it into two posts (teehee). The Fall 08 shot shows just how clean and sharp is the St. John aesthetic and just how beautiful is Central Park in the Fall. As for Spring 09, the company focused on the knitwear that gained them notoriety in the first place with subtle nods in other places, to sportswear.