Topshop Fall 08 Look Book

Consider yourself 389 pages more aware of how to best shop mass-produced clothing.The Fall 08 Topshop Look Book is finally here. Our prediction? Topshop will be giving, not mass-market retailers, but contemporary brands a run for their money. Think of it this way: a tunic that costs 60 pounds sterling will cost 120 dollars in America, a pair of trousers at 85 pounds will clock in at 170 dollars, and a boutique item, say for 150 pounds, will cost you about 300 dollars. What does this mean? This means American Topshop consumers just became contemporary consumers without, perhaps, realizing it (remember, Topshop, until now, retailed at Opening Ceremony and Barney's). So, brands like Diabless, like Phillip Lim (though his prices are rising), like Tibi, and A.P.C. will now have to compete with a neighbor who has a multi-story flagship, worldwide e-commerce site, and daily deliveries of right-now styles. The contemporary brands must know this. If they do not, they are in for a 389-part surprise.

A special shoutout to Fashionista for the link.