Swarovski Runway Rocks

Last week, as part of London Jewelry Week, Swarovski challenged sixteen designers to create their ultimate vision of catwalk jewelry. Swarovski, ever the generous participant in Fashion Week, seems to understand that the allowing for the outrageous will keep their name at the forefront of fashion--even if their average customer isn't looking for anything remotely avant garde. The designers, mostly jewelers (not clothing designers), came up with their couture incarnations of what might represent, as Swarovski put it, "new expressions for crystal in jewels". That they did. London Jewelry Week took place this June 11-15th and hosted receptions, collection launches, and workshops all over the city to celebrate the world's leading jewelers, who design everything from costume to fine jewelry. Somehow, we're guessing that Swarovski trumped the week's events. Either that, or they gave everyone seizures from the sparkle.