Immaterial: Fendi Circle Pattern Dress

Gracing Net-a-Porter's splash page today is this Fendi Circle Pattern Dress. The editorial is called 'Print Preview', get it? Like, before you print something out (what? paper?) you, you know, preview it. That goes with Fendi and other stuff, see what they mean? Yeah, it's one of those references that flies under the radar but doesn't really make sense when you stop and think about it. Or you could just take it literally and drop the cultural signifiers. Anyway, the editorial is pretty sharp and will surely help quite a few fashionistas drop twenty-four-eighty on a summer frock. The printed chiffon dress has front, back, and side circular prints and we can hardly wait for someone to knock it off as those deliberately placed circles could easily become suggestive targets when mass-produced for 49.99. Check out our spread below for more of what Fendi, headed by Lagerfeld, has delivered this spring.