Fashion in 50 Seconds 5/7
Barney's and Target is a match made in heaven, at least in these tough economic times. Target is having trouble with same-store sales as its customers forgo superfluous purchases i.e fashion for toilet paper. Barney's is having a tough time selling 2,000K Lanvin dresses in second city markets. Thus somehow we have Target Co-Op. Not quite contemporary, still quite alluring and very easy to market.
We did not know that Golf Digest has a fashion editor. Apparently his name is Martin Hackel and he has a hard time educating the golf pros on things on well fitting polos and pants. We sense an opportunity for the Ralph Lauren folks!
The Dior phone has been confirmed. Christian Dior said this week it would launch a signature cell phone, in partnership with Paris-based mobile specialist ModeLabs. The fashion phone will be unveiled May 21 at the Dior flagship on Avenue Montaigne.
Donna Karen and DKNY are getting in bed with Maidenform. Starting for Spring 2009 Maidenform will have the liscening rights to produce Ms Karen's innerwear.
