Network Shoutout: A.P.C. Petit Standard Jeans

It's crazy how the smallest stitch or hemline can turn the denim world upside down. We thought A.P.C. denim news warranted a shoutout for this very reason. Our network partners, We Are The Market and Bored & Beautiful both gave a little nod to the newest jeans being turned out by the French brand. To put it in context, A.P.C.'s New Standard jeans, although there are more narrow cuts, are often thought of as hipster jeans. These jeans, so widely worn, so rarely washed, have become so notorious that the brand has decided to turn out a less trendy version, namely, the Petit Standard. In case you don't know French, that translates to "Mini Hipster" so now boys girls afraid of looking, as Bored & Beautiful puts it, “like fledgling rocker trendies from the 6th arrondissement of Paris, Harajuku or the Lower East Side” can walk in confidence.