Spring Court Sneaker Fetish
Borne in 1936, the only thing Spring Court changes every season are its colors. The line, originally worn by tennis players, began in France. The brand, today, pits itself between the birthdate of Converse sneakers (1917) and Le Coq Sportif (194
. On this timeline of classic sneakers those that come thereafter are the Adidas Stan Smith (1964), Puma Suede (196
, Keds (1971), Vans Slip Ons (1973), and the Nike Walfflehacer (1974). It's a very clever thing Spring Court is doing here. In the modern world, sneakers are a major pocket of young fashion and the classics are often resurged in favor of the expensive or flashier styles. Tell us all about how Spring Court is synonymous with tennis in the 1930's, that John Lennon used to live in his pair, and that they are relatively affordable, and you've got all of Lower Manhattan wearing them in no time. Which means, eventually, the rest of the country will too.
In terms of the design, this simple sneaker has a feature that keeps it pitch-worthy over say, Keds or Converse. Namely, there are four holes on each side of the sole to allow for ventilation. This was originally developed as a feature for tennis players, and now makes it possible for young fashionistas to confidently wear sneakers without socks. Tennis sneakers that don't look like aerobics shoes and wearing sneakers with no socks make for a win-win situation in our book. Spring Court sneakers are also all hand sewn with Egyptian cotton, and today, are sold in bright colors and pastel suedes. The most popular Spring Court shoe we're seen thus far, however, are the black canvas high tops that downtown boys slip over their skinny jeans. Who knew four holes and a little bit of canvas and rubber could stick around for over seventy years.
Check out our gallery of the Spring 08 colors and for more info, check out Spring Court USA.


check out the new SpringCourt Blog at www.holesinmysole.com - very cool!