Heatherette Teams Up With MAC Cosmetics
Richie Rich and Traver Rains, the dynamic duo behind Heatherette must be Geminis. Their latest collaboration with MAC plays off the duality within all of us. Heatherette’s public persona as glittery 24 hour party people may cause more conservative fashionistas to shy away, however, this makeup suits almost everyone's needs. Designed for the good girl by day and the bad girl by night, the collaboration brings a collection of highly covetable limited edition products which are quite versatile. Although a majority of the colors are surprisingly wearable, there's always those little ostentatious Heatherette surprises like a “look at me” pink blush with holographic silver packaging.
Richie and Traver were contributing forces in the creation of this collection. “The boys gathered everything from fabric swatches to paper pieces of colours to particles of glitter” said Jennifer Balbier, Senior Vice President of Product Development. Their creativity sparked the MAC team to debut two brand new products in the collection. The Dual-Edge Eye Pencil, featuring one end of highly pigmented color and the other glitter, and two eyeshadow trios, are both a first for MAC.
The eyeshadow trios make it easy for a gal with little eye makeup experience as they function as a self explanatory kit to a smokey eye. Trio 1 features Mood Ring (Mint Green), Cloud Burst (Black with green pearl), and Hoppin’ (pastel peach). Trio 2 coordinates Baby Petals (Pastel Pink), V.I.P. (Yellow Pink) and Cassette (Eggplant). The Dual-Edge Eye Pencils in Black Funk/Pop Blue, Phone Me/Text Me, Nighthawk/Front Row, and FAB Orchid/Dash Lily sweetly play up the Good Girl/Bad Girl theme. To drive the point home, MAC created two exclusive lash sets titled She’s Good & She’s Bad, both in a high shine patent finish.
The color selection found in the quartet of lipglasses and lipsticks shows the careful planning that went into the collaboration. Lipsticks in Lollipop Loving (glaze), Fleshpot (satin), Hollywood Nights (satin) and Melrose Mood (amplified) perfectly coordinate with the lipglasses in Sock Hop (cream), Bonus Beat (frost), Starlet Kiss (frost) and Style Minx (frost). When used together, a lipglass and lipstick can create an intense glossy lip (are you ready for some late night fun?), but when used without, the lipglass is perfect for the sheer good girl who's 'ready for bed'.
No collection geared toward the ultimate makeup lover could be complete without beauty powders. Alpha Girl, described as pink with gold nuances, is a darling peachy-pink. Smooth Harmony, described as a medium golden bronze, may initially appear intimidating, but with a light hand it’s adaptable to even the fairest skinned.
Makeup lovers, good girls and bad girls alike, will covet pieces from this collection. Just like Heatherette’s initial collaboration, a namesake limited edition lipstick, this collection will live on long after the products have sold out. Heatherette for MAC is available in MAC retail locations as well as maccosmetics.com now.
Speaking of the original Heatherette lipstick, we dug up a Heatherette promo video featuring Amanda Lepore completely covered in the lip color, directed by David Lachapelle (nsfw).
